Chapter 1 “Mass communication”
- Mass media consist of cultural industries “channels of communication,” that are distributed trough different ways. The ways of distributing information today is the same as historical ways; the underlying difference is, today we have such advancement in technology, information can be distributed to mass amounts of people much faster.
- The media has the power to alter society perception of events and attitudes. Media is in the storytelling business. This has a great impact on everyday life.
- Critiquing media and culture requires a working knowledge of the particular information and way it is being presented. It is important to understand how where the information is coming from and who is it being presented to.
Chapter 8 “Newspapers”
- Historically news and stories have been passed down from generation to generation orally. The first written news was by Julius Caesar, it informed his people what was going on in and around his area.
- “Objectivity,” The more a newspaper didn’t take sides, the more readers is had. This is true today in a sense, the newspaper that covers a wide variety, is most likely to have more readers.
- There is newspapers that cover a wide Varity of ethnic groups, most of them are weekly or monthly. They are usually published outside the public mainstream and contain viewpoints that are not targeted towards the white upper-class.
Chapter 12 “Public Relations”
- At the beginning of the chapter, there is a really good example about blue jeans PR. In the early 50’s denim jeans sales dropped drastically because it was thought it represented delinquency in kids. The biggest denim maker hired a PR firm to change the image of jeans. The PR firm got denim sales to skyrocket in the early 60’s. There is a big difference between advertising and public relations.
- These days, there are a lot of PR firms, most in the United States. Their job is to help an organization and its publics adapt mutually to each other.
- PR has made reporters jobs easier, they can just wait for a PR handout or a tip instead of going out and getting the story to an extent
1 comment:
Ch. 1:
The post modern culture that has emerged due to media consumption is marked by four values: opposing hierarchy, diversifying and recycling culture, questioning scientific reasoning and embracing paradox. It's interesting to see how these have changed our society over time.
Ch 8:
There are a wide variety of newspapers available for different demographics such as African Americans, the GBLT community, Spanish speakers and so on. The diverse array of newspapers out there help everyone get involved in what's happening in America, regardless of race, gender or sexual orientation.
Ch. 12
In a lot of cases, the PR firms are responsible for a good amount of damage control due to either scandals or more serious disasters. How many times can you remember PR people trying to smooth things over?
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