1. A large part of journalism is attempting to balance a story. The difficulty comes in when it becomes impossible to represent all sides or opinions of a story. The other difficulty is trying to eliminate personal bias in journalistic writing, which (if done correctly) can create an authoritative, neutral voice that the reader can depend on.
2. Another common trait in journalism is an adversarial attitude towards the authority figures or large institutions that a reporter is covering. This can lead to the classic reporter persona most of us carry around with us; a hard questioning, tenacious, and often rude reporter that never seems satisfied with the information they're getting. When a reporter uses hard questioning all the time, they often ignore the fact that the quality of their political stories can take a hit.
3. Among news anchors, it has become the norm to be young, attractive and read off scripted witty banter between stories. Anchors that have not adhered to these requirements have often been let go. The reason for this "happy-talk" was to distract from all the bad news being hurled at t.v. watchers.
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