Chapter 5 Main Points

Television

Early development of TV- In 1948 only 1% of American households had TV's in their homes. This went to more than 50% in 1953 to 90% by the early 1960's. This came about from Americans moving away from radio and TV establishing its own identity. This happened for two reasons: a major change in the advertising and sponsorship structure of television, and more significantly, a major cultural scandal.

Major programming trends in the TV age- From 1955 through 1957, three major networks moved their entertainment divisions to Los Angeles because of its proximity to Hollywood production studios. News stations, however, remained to be located in New York. These cities came to represent the two major branches of TV programming: entertainment and information.

The Decline of the Network Era- The Network era is what most historians consider to be from the late 1950's to the end of the 1970's. This is when networks gained control over the TV's content. TV networks made up 95% of all prime time viewing during this time. By 2005, this figure has dropped bellow 45%. The decline of the network era was basically because of three factors: technological changes, government regulations, and the development of new networks.

The Economics of Television- Although these network's audiences have declined, they continue to attract larger audiences than their cable or online competitors. The key to the television's industry is its ability to offer programs that Americans will watch on a weekly basis.

The Public, Television, and Democracy- Television has undergone massive changes here in the 20th century. There new idea is to recycle "reality" TV. Public television is also perceived as "less attractive" to commercial networks and advertisers.