Chapter 13 Important Points

Okay, here's for Ch. 13:

1. Synergy has a huge impact on the media on an international level. It allows media to be distributed in various ways across a media conglomerate. This way, the conglomerate milks as much money as humanly possible from a single product.

2. The social issues involved in media economics range from Antitrust Laws to Cultural Imperialism. It is important to note how the economics of media effect us as the consumer and to realize that even media products that originated in America have spread to the rest of the world.

3. The merged corporations that make up the media as a whole will continue to control more and more aspects of production and distribution (this line is almost exactly out of the book because I couldn't think of a better way to word it...) Sometimes for the average media consumer, it is easy to overlook the fact that there are very few major players when it comes to the distribution of media, but there may come a time when the industry is completely monopolized by merged companies.